Getting found comes down to two things: showing up high when couples search, and giving them a reason to choose you once they see you.
To show up higher, the Pro plan (for single vendors) and the Premium plan (for teams) give you top placement in search and priority in filtered results. They also add the Verified badge, a Trusted Business badge that shows a couple your details have been confirmed with us. It builds trust at a glance and sets you apart from listings that do not have it, which is one of the main reasons vendors move up to these plans.
To win the couple once they find you, fill out your whole profile so there are no blank spaces, use your best and clearest photos with your strongest one first, gather a few reviews from couples you have worked with, and reply quickly when someone messages. Do the free things well first, then use a paid plan to push yourself to the top once your profile is genuinely strong.